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Product Description: Life is not about what you are. It's about what you can be. And with the right fuel, B-UP believes you can unlock your unlimited potential. That's why we go where no bar has gone before, blending the highest quality nutrients with select mouth-watering ingredients to deliver advanced nutrition that simply tastes better. It's time to be active. It's time to be healthy. It's time to be better. But above all, it's time to B-UP.